INTRODUCTION
Atala, in this very distinguished collection, tries to showcase range of easily mixed-and-matched outfit alternatives to its lovers.
The Classual collection presents tops and bottoms with earth-toned colors that aims to boost every woman’s confidence for working and hanging out.
The Classual collection presents tops and bottoms with earth-toned colors that aims to boost every woman’s confidence for working and hanging out.
On the content production process, we focused on the minimalistic and simplistic concept that Atala values. The staple pieces are classic casuals with flowy and comfortable materials. Hence, we opted for location and photography concept that dominantly have minimalist nuance and naturally highlights Atala’s articles.
For Classual collection, we helped Atala in terms of photoshoot process and the making of campaign video. Syncro’s process involved preparation to post-production, including but not limited to location curation, talent procurement, and moodboard generation.