INTRODUCTION

In this latest collection, Atala wants to show that this collection is available for more body sizing especially M to XXXL body representation to their audience. On their previous collection, the model often used to represent small body size. In this collection Atala wants to show that their product is now available for all body sizes from M to XXXL, so they name it “Everybody Collection” because it’s comfortable for any body sizes.

 

Like their usual photo concept, Atala always have a minimalist theme for their photoshoot. This collection wants to show that their products will perfectly fit to different body types and sizes.