INTRODUCTION
Chae is a brand that produces leather goods especially bags and wallet with the best quality and timeless design which is simple & lovely. All of the products are using genuine Indonesian leather, also Chae’s products is almost entirely handmade with help of local leather craftsman to create bags and wallet together.
Back to that day, Chae came to us with their issues to launch Chae’s first collection. They need us to fullfill their visual needs i.e. photo & video lookbook. The concept that they want is something elegant yet simply with the city or buildings background to tell everyone that their products suitable for daily and any occasions.After we finally get the concept they want and love, then we jumped up to the production day.
With the concept that we created, we want to show elegant & simply on this first Chae’s collection. We also choose the location that represent Chae and their products. The production day went well, and here it is for the result of Chae first collection.
