INTRODUCTION
Dama Kara, a rising ‘batik’ local brand, team was gearing up for special collaboration with
Indonesia’s known prominent actress, Putri Marino.
The collection’s name, “Suar”, proposed by Putri Marino, means “guiding light” was refined through a narrative creation.
The collection that was used in the collaboration utilized sekar jagad batik, a batik pattern that was originized from Lasem. The pattern contains the meaning of diverse beauty which intertwined into one or meaning encompasses all splendors.
Sekar jagad itself meant flower (sekar) and universe (jagad). The beauty of Sekar Jagad batik was marked by diverse happiness that spreads over the earth.
Visuals in the form of pictures portrays the product and its detail when it’s worn and visual in the form of video portray the collection as a whole with Putri Marino’s persona.