INTRODUCTION
For the Daya Campaign with Elita, Syncro set out to explore and express the essence of a woman—her quiet strength, clarity, and grounded presence.
The concept centered on portraying femininity not through excess, but through intention, simplicity, and authenticity. Daya represents the inner energy that guides a woman, and this became the foundation of our visual direction.
We chose a hotel location whose architecture naturally aligned with the campaign’s message. Its thoughtful structure, warm neutral palette, and clean lines provided a space that felt both intimate and refined. This environment became an extension of the narrative, supporting the idea that a woman’s presence can fill a room even in the calmest of settings.
The warm neutral tones played an essential role in the session. They softened the atmosphere, bringing out the subtle textures of Elita pieces while highlighting the model’s natural poise. This palette allowed the visuals to stay grounded and honest, ensuring the focus remained on the emotion and essence of the campaign.
Throughout the shoot, Syncro focused on capturing the small details of movement, expression, and stillness. The goal was to create imagery that resonates with the inner strength and softness that Daya seeks to celebrate.
The result is a visual story where architecture, tone, and presence merge seamlessly. The Daya Campaign becomes more than a photoshoot it becomes a reflection of a woman’s identity, a celebration of quiet beauty, and an invitation to embrace strength in its most graceful form.
