INTRODUCTION
For Tesavara’s Rebloom Campaign, Syncro crafted a visual direction that celebrates the brand’s 8th anniversary—a milestone that represents growth, renewal, and a fresh chapter.
The concept of reblooming became the foundation of the creative approach, blending bold colors, expressive styling, and an evolving narrative that reflects Tesavara’s journey over the years.
A key highlight of this campaign is the presence of Gitasav, the brand’s founder, stepping in as the muse. Featuring her at the center of the visuals adds a deeper emotional resonance, connecting the brand’s story directly to its roots. Her presence brings authenticity and personality, making the anniversary celebration feel intimate, meaningful, and true to Tesavara’s identity.
The styling direction embraced a playful yet refined mix of colors and denim, symbolizing both vibrancy and groundedness. The denim elements introduced a sense of strength and timelessness, while the colorful accents added freshness—perfectly capturing the idea of reblooming into something renewed yet still familiar.
The set design followed the same spirit of experimentation. We played with shapes, textures, and layered compositions to create a dynamic visual world that feels alive and celebratory. The thoughtful interplay between the set and the wardrobe brought depth to the campaign, making each frame feel intentional and visually exciting.
Together, these elements form a campaign that honors Tesavara’s past while confidently stepping into its future.
Rebloom becomes more than an anniversary—it becomes a visual celebration of growth, identity, and the creative journey that continues to define the brand. Featuring Gitasav as both muse and founder adds the final layer, making the campaign personal, powerful, and uniquely Tesavara.
